Importance Of Public Relations Pdf
Significance Of Public Relations
Importance of Public Relations and Media Relations in Today’s Business Organization In the business world, public relations and media relations are often used interchangeably as they appear to be confusingly similar. But these are different business processes. Public relations is the act of maintaining, fostering and improving relations between others and your business. On the other hand, media relations is a part of public relations limited to the company’s interaction with journalists, bloggers, editors, reporters and others in the media business. Having public relations and media relations divisions, or at least a representative for each one, is essential for every business.